COSTA MESA, California, October 8, 2013 - Ayres Hotels today announced plans to roll out its new bath amenities line, Elevated by Ayres, in the first quarter of 2014. Created exclusively for Ayres Hotels, the subtle scents of white tea were perfected over a period of approximately one year and added to the product line with an eye on gender neutrality and the health benefits of the aroma. With a report showing 30% of guests using the current bath amenities products, the hope of the company is to provide visitors with a more luxurious and comfortable hotel experience through the implementation of this new line.
The Elevated line includes a shampoo, conditioner, conditioning shampoo, bath gel and bath massage bar in addition to the standard oatmeal face bar currently in use. These amenities will be featured on a frosted tray in new, sleekly designed flip cap bottles in a calming gold and brown color scheme. Each hotel is confident that the addition of these new products will enhance each guest's stay, leading to overall higher levels of satisfaction. Director of Quality Assurance Tia Mireles, who spearheaded the project along with assistance from Quality Assurance Administrative Assistant Carissa Hinshaw, stands firmly behind the new Elevated line stating, "We worked hard on the product formulations, so we believe our guests will be pleased should they need to use our products during their stay. The goal is to elevate the guest experience."
About Ayres Hotels
In the hospitality business since 1985, Ayres Hotels owns and operates a unique collection of custom European-style boutique hotels in prime Southern California locations. The core values of the company include caring for people, valuing teamwork and delivering results. The Ayres family has been a leader in the California residential and commercial real estate industry for more than a century. Visit the company online at www.ayreshotels.com or call 714-540-6060, ext. 137.