Test Privacy Policy Anchors

Table of Contents

You may skip to the specific sections of our Privacy Policy by selecting any of the sections listed below.

1. Updates to this Privacy Policy
2. Information We Collect
3. How We Use Your Information
4. How We Share Your Information

1. Updates to this Privacy Policy

   This Privacy Policy went into effect on the “Last Updated” date noted near the top of this page. We may update this Privacy Policy from time to time. We encourage you to periodically review this Privacy Policy to ensure you are familiar with the most current version.

2. Information We Collect

   As you use our websites or visit one of our hotels, we collect information about you and the services you use. The information we collect falls into two main categories: (1) information you voluntarily provide us; (2) information we collect from you automatically; and (3) information we collect from third parties.

3. How We Use Your Information

   We use your information for business and commercial purposes, including to provide the hospitality services and products you request, to perform customer service functions, for security and fraud prevention, for marketing and promotional purposes, and to perform website analytics.

   We may use the information we collect about you in a variety of ways, including to:

   1. To Provide Our Services. We process certain personal information when you access or use our services, including to:

      • process your hotel bookings and guest requests

      • process your purchases of, or requests for, products and services;

      • register and verify user accounts;

      • facilitate the functionality of our websites, including payment-related functionality; and,

      • customize experiences and personalization when you are in and around our hotels.

   2. To Communicate with You. We process certain information in order to communicate with you in relation to your accounts, our services, our marketing, and your requests, including to:

      • communicate with you about your bookies, stay, orders, purchases, returns, services, accounts, programs, contests, and sweepstakes;

      • respond to your customer service inquiries and requests for information;

      • send you personalized promotions, content, and special offers;

      • communicate with you about our brands, products, events, or other promotional purposes; and,

      • provide important guest and product safety information.

   3. For Research, Development, and Improvement of Our Services. We want to ensure that our website and services are continually improving and expanding so that we meet and exceed your needs and expectations. To do so, we may process certain personal information, including to:

      • maintain, improve, and analyze our websites, ads, and the products and services we offer; and,

      • detect, prevent, or investigate suspicious activity or fraud.

   4. To Enforce our Terms, Agreements, or Policies. To maintain a safe, secure, and trusted environment for you when you use our hospitality services and websites, we use your personal information to ensure our terms, policies, and agreements with you and any third parties are enforced.
   5. To Comply with Applicable Laws. We may be required to process certain personal information under certain laws and regulations, such as tax laws, as well as to:

      • maintain appropriate records for internal administrative purposes; and,

      • comply with applicable legal and regulatory obligations, and respond to lawful governmental requests, as needed.

   6. With Your Consent. We may process certain personal information in order to fulfill any other business or commercial purposes at your direction or with your consent
4. How We Share Your Information

   We share your information as needed to fulfill the purposes described in this Privacy Policy and as permitted by applicable law. This includes sharing with service providers to help perform business functions at our direction, sharing with your consent, sharing for marketing purposes, sharing as part of corporate transactions, and sharing to protect lawful interests.

   We may share your information in the following circumstances:

   1. When We Work with Service Providers. We may share your information with service providers that provide us with support services, such as credit card processing, guest and room management, website hosting, email delivery, product and service delivery, or marketing and analytics services. We strive to contractually prohibit these service providers from retaining, using, or disclosing your confidential personal information for any purpose other than performing agreed upon services for us.
   2. When We Work on Business Transactions. If we become involved with a merger, corporate transaction or another situation involving the transfer of some or all of our business assets, we may share your information with business entities or people involved in the negotiation or transfer
   3. When Sharing is Necessary to Protect Safety and Lawful Interests. We may disclose your data in response to lawful requests by public authorities, including to meet law enforcement requirements. We may be under a duty to disclose or share your personal information in order to comply with any legal obligation, to enforce or apply our terms and conditions and other agreements, to protect our rights, property, or safety, or to protect the rights, property, or safety of others. This includes exchanging information with other companies and organizations for the purposes of fraud protection.
   4. When We Work with Marketing Service Providers. We may share your information with marketing service providers to assess, develop and provide you with promotions and special offers that may interest you, administer contests, sweepstakes and events or for other promotional purposes.
   5. When You Give Consent. We may share information about you with other companies if you give us permission or direct us to share the information.
   6. When the Information Does Not Identify You. We may share your information in a way that does not directly identify you. For example, we may share information about your use of our websites and services in a manner that does not identify you, or we may combine information about the nature or frequency of your visits or purchases with similar information about other people and share the aggregated information for statistical analysis and other business purposes.
   7. When You Post on Our Websites or Social Media Pages. If you post information on a blog, social media page, or another part of our websites, the information that you post may be seen by other visitors to our websites, including your username.