Director of Sales

• Lead and inspire the sales team to achieve revenue targets, providing guidance, mentorship, and support
• Develop and execute strategic plans to achieve sales targets.
• Understand industry-specific trends and landscapes.
• Assists the Corporate Director of Sales and General Managers with special projects.
• Responsibilities include proactively making solicitation calls, conducting sales tours, and hosting clients, specifically catering to Business Travel (BT), and/or Business Groups as relevant to each property. Monitoring and evaluating market segment trends will also be essential.
• The role demands flexibility, with the ability to work outside regular hours to accommodate both external and internal clients.
• Strong multitasking skills, along with adeptness in prospecting and negotiating contracts, are required.
• Effective communication across all hotel departments is crucial for maintaining professional guest service.
• Key duties encompass driving initiatives to foster revenue growth, meeting sales targets, and devising and executing sales strategies to enhance market share.
• Constant monitoring of sales performance, analyzing results, and adjusting tactics as necessary are integral to success in this role.
• Performs work related to sales related duties, i.e., returning phone calls related to ‘outside sales’ and booked business, writing contracts, preparing promotional materials, and completing sales reports.

• Partner with Area Directors and Corporate Director of Sales for implementing new sales initiatives that will aid in increasing revenues.
• Creates and maintains an office environment conducive to effective selling customer advocacy.
• Develops long-term relationships with clients or potential clients by maintaining consistent verbal and written communications and providing good customer service.
• Analyzes requirements of business opportunities. Research and maintain knowledge of market trends, competition, and customers.
• Responds to RFPs for corporate, group, and meeting business.
• Quote prices. Meets with clients and hotel department managers to plan function details, space requirements and client needs. Prepares correspondence for customers.
• Maintains detailed information about clients/prospective clients and enters data into STS Sales Tracking System.
• Based on assigned market segmentation, solicit, and negotiate business with new and existing clients through daily prospecting, outside sales calls, e-communications, referrals, and networking.
• Work with Corporate Director of Sales, Revenue Manager, Area Directors to ensure pricing and revenue strategies are aligned within each market in order to maximize revenue.
• Provides strategic alignment through active participation in weekly sales meetings and revenue calls.
• Proactively conduct solicitation calls conduct sales tours and entertain clients, including but not limited to Leisure SMERF Business Travel (BT), Convention Business and/or Groups as applicable by property

• Perform any other duties as requested by the General Manager or Corporate Director of Sales.
• Use professional sales techniques to negotiate the best possible terms and conditions that satisfy customer (internal and external) requirements.
• Work closely with the hotel’s management team and communicate effectively as needed.
• Know the competitive hotel sets in the area as well as their Sales Mangers. Conduct self in a friendly and attentive manner during all guest encounters.
• Maintain guest confidentiality at all times.
• Maintain a positive work environment.

• Lead by example.
• Serves internal and external guests by committing to the Company’s Guest Service Principles.
• Knowledge, understanding, and adherence to Company Core Values, Ayres Way and Mission Statement.
• Follow company policies and procedures, including but not limited to the team member handbook
• Use the appropriate phrases and greetings when interacting with guests.
• Responsible for working in a safe and conscientious manner. Adhere to all safety policies and procedures.

• Excellent written and verbal communications skills
• Proven ability to drive the sales process from start to finish
• Excellent listening, negotiation and presentation skills
• Proven ability to articulate the distinct aspects of services and products
• Knowledge of how to develop client-focused, differentiated and achievable solutions
• Understanding of how to position products against competitors
• Ability to perform average mathematical calculation.
• Possess a positive, outgoing and friendly personality.
• Must have the ability to identify and overcome a problem.
• Ability to work under high pressure situations and exercise good judgement.
• Ability to focus attention on details, speed and accuracy.
• Ability to apply time management skills, prioritize and organize work assignments.
• Ability to demonstrate empathy, active listing, leadership and emotional intelligence.
• Proven ability to lead a team.

Education & Experience:

• High School diploma or equivalent required.
• Experience in a hotel or a related field preferred.
• 2 years’ experience required.